The following is part of the description for the upcoming GetIT IT Fair at Sim Lim Square. Apparently the main sponsor is Song Brothers, a shop many will condemn and swear not to buy from.
“….our objectives for this event go beyond attracting bargain-hunters or offering the lowest prices, to positioning Sim Lim Square as a prominent player in the industry to local as well as international consumers….”
Translation: We want to cheat more ang mohs out of their money.