It has been two years since Steve passed away from cancer. His sudden departure to every single one of us devoted fans was just devastating, the news breaking the day after a lacklustre iPhone 4S Apple event. I could still remember the events of that day two years ago and how it affected me for the remainder of that year. Even today, I could not bring myself to read the badly written Steve Jobs biography.
Two years down, what has changed?
Analysts are still looking for excuses to pull down Apple in order to manipulate its stock price. Their recent excuse was “Apple is doomed without Steve Jobs!”. Three or more years ago, their excuse was “Apple is doomed BECAUSE OF Steve Jobs!”. No creativity there, it seems. Well business analysts (and generally business people) are idiots anyway, so it’s not hard to figure that out.
Jony Ive has used his influence to force out yet another thorn in his eye, this time round Scott Forstall, who is probably the last guy in Apple who will stand up to him. Ive totally has Tim wrapped around his finger, but it’s a situation that is mutually beneficial. He still goes about his whole English gentlemen speaking softly routine in PR videos thing.
Hair Force One Craig Federighi is now the third most important person in Apple. It’s cool, I like him and his ideas for OS X.
Tim? Tim is still running all the operations work at Apple, just like when Steve was still around. His job scope never changed in the last decade, despite what some silly analyst-people say.
So what is missing from Apple? Innovation?
Don’t be silly.
Apple has created way more interesting products in the last few years than say, from 2001-2006.
What is missing is simply, Steve’s presence.
The energy behind his presentations at Apple events/Macworlds, the fuck-you attitude he gives to anything he disapproves of, the whole “he sounds like an arsehole but millions look up to him” thing.
That “Steve” thing.
It is never coming back.