The Curious Case of the Demo Apple Watch Bands

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What we have here are two original Apple Watch Bands that have curious packaging – they are being labeled as DEMO and Demo – Not for Resale. Obviously someone either can not read English or just blatantly decided to ignore that line, if not these will not be here right now.

I have personally verified that both bands are genuine (there are a bunch of tell-tale signs for knock-offs) and unused.

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The boxes themselves are void of any designs or any prints, and are completely white (save for the dirt on them). Labels are affixed on them to indicate the contents.

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The first box’s label read “Apple Watch 42mm Flamingo Sport Demo” while the second read “42MM Space Orange/Anthracite Woven Nylon Band” and both have “Demo – Not for Resale” printed on the same label. A quick check reveals that e Woven Nylon was introduced in the Fall of 2017 and the Flamingo Sport Band was introduced in Summer of 2017. So maybe the format of the label changed during the span of six months.

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The contents of the boxes, however, are exactly like those of the usual retail packaging, with one exception – there is no extra slip of paper for the usual Terms and Conditions. Otherwise it looks exactly like the usual three flap packaging with the cutouts that hold the bands in.

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What I have gathered online is that these demo watch bands are not officially listed in the sales system, and are offered to Apple Premium Resellers for the primary purpose of displaying them or for customers to try on. Why they are being sold without any signs of usage is a mystery, and probably has more to do with the ineffectiveness of Apple to control their third party resale channels in certain countries, as well as the integrity of the humans involved. So who gets the money from the sale? My guess is that Apple does not get a single cent from the purchase.

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Are these rare? Probably not. If you know where to get them from, you will likely find a bunch of them from your usual genuine Apple Watch band sources.

I do not plan on keeping the boxes, they arrived slightly dirty and dusty, and knowing where they came from make me feel unsafe in keeping the packaging (I guess it is as dangerous as buying stuff from Amazon US). So the contents of these boxes, along with some others, will go through a soap and water cleansing regime, before being added to my growing collection of original Apple Watch Bands.


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